Keeping it online bingo advertising related, I’ve just spotted this report in The Guardian about the infamous (around these parts at least) Foxy Bingo advert. Don Foster, the Liberal Democrat culture spokesman complaint centres around the advert’s promoting of the £10 free offer at Foxy Bingo (which is no longer available). The MP complain that […]
Category: Bingo Adverts
Camelot’s Bingo Advert Banned
There’ll be smiles from the Bingo Association on this one. The Advertising Standards Authority has agreed with them that Camelot’s add which depicted a closed Bingo hall was indeed denigrating the Bingo industry. After some careful consideration, the ASA has stated the ad must not be shown again. You can read the ASA’s full adjudication […]
William Hill Bingo TV Advert Banned By ASA
William Hill Bingo’s new TV campaign is making waves for all the wrong reasons. A number of complaints were made to the Advertising Standards Authority about their TV advert which depicted a wife altering the clock in the kitchen to get her husband out earlier so she could play Bingo. According to the ASA’s report, […]
Deluxe Bingo Gets Slap On Wrist For Misleading Advertising
Ever since the new Gambling Commission regulations on advertising came into force, I’ve been following the rulings at the Advertising Standard Agency. I follow them as much because I enjoy seeing the sorts of things advertisers get told off with as anything to do with Bingo. Today though a new batch of rulings came down […]
Camelot Offends The Bingo Association With New Advert
The Telegraph carries a story about the latest advert from National Lottery company Camelot. The ad for the new Hot Bingo scratchcard shows an old lady in a mobility cart driving past a derelict looking Bingo parlour that is locked-up and showing a closed sign. In an instant she is transformed into a winner and […]
More Online Bingo Ads, More Of The Marketplace Alienated…
Why is the vast majority of existing online bingo marketing continuing to get the message so wrong by so heavily targeting the female demographic? I don’t mind saying that it’s getting me cross – I can’t see the sense in trying to sell a product to only 50% of the potential marketplace. Why is online […]
Foxy Bingo To Float, And Sponsoring The Jeremy Kyle Show
I’ve been offline for a couple of days as it’s half term, so I’ve been catching up on stuff today. We seem to have been mentioning Foxy Bingo a lot recently, with their new advert and news of losing Jordan as their figurehead. Well, ever ones to keep themselves in the public eye, there’s big […]
Foxy Lose Katie Price But Gain New TV Ad Campaign
A couple of news stories today about Foxy Bingo. The Sun is reporting that Foxy Bingo’s celebrity endorsement with Katie Price (aka Jordan) has come to an end. Katie became the star of Foxy Bingo’s adverts last January, as well has having her own charity room at the site where 50% of the proceeds were […]
Gambling Commission White List Rejections And Acceptances
Back in August I highlighted the legislation brought in by the 2005 Gambling Act in regards to online bingo advertising. Since then there’s been a lot of activity around the white listing of approved Bingo sites. Some operators have been applying for licensing in areas that are in the Gambling Commissions white list. Others have […]
Online Bingo Site White List And Advertsing Ban Information For UK Bingo Sites
We’ve covered the confusion surrounding the up and coming implementation of the Gambling Act 2005 and the related online bingo advertising ban before. Things are becoming clearer for sites like Playing Bingo and our relationship to the ban. Given the ban starts on September the 1st, I know there’s still a lot of people out […]
