Keeping it online bingo advertising related, I’ve just spotted this report in The Guardian about the infamous (around these parts at least) Foxy Bingo advert. Don Foster, the Liberal Democrat culture spokesman complaint centres around the advert’s promoting of the £10 free offer at Foxy Bingo (which is no longer available). The MP complain that the £10 free was misleading as it wasn’t free, you would need to have at least £30 in your account to make a withdrawal.
Frankly, the complaint seems to show a complete lack of understanding about special offers and the like, from what I’ve read the MP in question was thinking you could just sign up and take away £10 for nothing. It must be said that’s even more ludicrous than an MP’s allowances standards. The ASA agreed, and rejected Don Foster’s complaint stating that no “significant conditions” were omitted from the ad. Seriously, you’d think an MP would be a bit more supportive of an industry that’s doing over £600 million pounds of business in the UK every year, but we already know how un-supportive of Bingo people in Government are.