Why is the vast majority of existing online bingo marketing continuing to get the message so wrong by so heavily targeting the female demographic? I don’t mind saying that it’s getting me cross – I can’t see the sense in trying to sell a product to only 50% of the potential marketplace. Why is online […]
Tag: SunBingo
Bingo Is Not For Him – Men Alienated By Online Marketing And Sites
If you’ve followed my rambles here over the years, you’ll know that one of my continuing bugbears is the way the game is marketed so unimaginatively. The vast majority of advertising around Bingo is aimed exclusively at females. Many online bingo sites echo this bias towards a female demographic, rich in pink colours and feminine […]
Bingo Halls Shooting Selves In Foot During Intervals?
The last month I’ve had a couple of trips to one of the bigger Bingo halls in Cardiff, The Castle Bingo on Newport Road. The times I’ve been, a couple of things struck me about what was happening at the club in contrast to the press I see about the industry’s problems. I’ve often said […]
In Praise Of Sun Bingo UK – Leading The Way
You’ll probably spot a lot more adverts for Sun Bingo around a number of websites in coming months, including ours. They have just launched their own affiliate programme, which means many sites will increase their coverage of Sun Bingo to benefit from the advertising potential. Following meeting the people behind Sun Bingo in London during […]
Summer Rain Clouds Have Bingo Silver Lining
With all the doom and gloom forecast ahead of the Smoking Ban, it’s good to see the game surviving and thriving. There seems to be lot in the press about the growth of the game recently. It’s too early to see the impact that the much heralded 2005 Gambling Act will bring to the game’s […]
Get A £100 Off Your Ticket For The 2nd Annual Online Bingo Summit
You might have spotted we’re carrying a banner in the site’s navigation for the 2nd Annual Online Bingo Summit. A lot of interesting stuff came out of last years event, so this year I’m going attending and reporting back. This year’s event (once more organised by Bullet Business) takes place on the 25th – 26th […]
Friday Bingo Round-Up
A good few Bingo stories to note today. First up, news that the World Cup and a hot summer managed to dent up and coming Bingo chain Top Ten’s profits. As much as half a million according to Business weekly. Personally, I would have thought it would have gone up with all the talk of […]
January 2006 News Stories
TOP STORY: Get Fit By Playing Bingo? – 30 January 2006 Online Bingo UK muses on the possibilities of Ranks’ new chief executive mixing past experience with his new roll. Read more…(Dead Link) Rank To Appoint New Chief Executive – 27 January 2006 Rank, owners of the Mecca Bingo chain will be hiring health club […]
