Are Bingo Brands Saving For Christmas?

Once upon a time it used to be that you could visit the big name brands like Wink, Foxy, 888Ladies etc. and find a whole plethora of interesting promotions. Of late we have noticed that the ‘great’ promotions that we have been used to are becoming less and less which made us ask the question […]

Bingoport.co.uk 2010 Player’s Choice Awards

The evening of Friday the 29th January saw the 2nd Bingoport.co.uk Player’s Choice Awards, held during the 2010 London Affiliate Conference. I was able to attend last year’s event, but due to the pending birth of our 2nd child, I had to miss this event. But fear not, I sent along my colleague to follow […]

Bingo’s Appeal Growing To Younger Generations

One of the constant things I’ve tried to hammer home on this site is the game of Bingo is widely appealing beyond its stereotypical image and perceived target group. It’s heartening to see in The Herald’s article that to a degree, confirms my assertions. There are a few striking things about the piece on the […]

Yorkshire Ladies Prefer Online Bingo To Sex

The Yorkshire Evening Post has an interesting little article on research carried out by 888 Ladies. There’s a mass of figures about the game’s prominence in the Yorkshire area with claims that over 30,000 women are playing online bingo in Yorkshire, winning £18m a year in the process. Don’t get too excited though by the […]

More Online Bingo Ads, More Of The Marketplace Alienated…

Why is the vast majority of existing online bingo marketing continuing to get the message so wrong by so heavily targeting the female demographic? I don’t mind saying that it’s getting me cross – I can’t see the sense in trying to sell a product to only 50% of the potential marketplace. Why is online […]

Pin It on Pinterest