The company behind the popular Bingo Bash game on Facebook is set to gross $55 million this year as their virtual gaming platform goes from strength to strength. BitRhymes created the Bingo Bash game and it’s become so popular that they have renamed their entire company Bash Gaming, giving the brand far more recognition with players.
Bingo Bash is fast becoming one of the most popular games on the platform, allowing players to play virtual bingo on Facebook, or from a mobile phone. The game isn’t considered gambling as you can’t win anything, but you can buy credits to play.
Players don’t have to spend any money, as the game works on the ‘free to play’ model that is becoming so popular across social platforms, but many players do choose to buy credits for the game, making Bash Gaming huge profits.
Until now, Zynga gaming has been considered the authority in social gaming, and they produce some very popular games. However, they must see Bingo Bash sneaking up on them in the popularity stakes with this fun bingo game.
Bingo Bash is now one of the top twenty grossing apps on iOS and has been in the top five. Sumit Gupta, the CEO of Bash Gaming confirms that most of the players are women, the usual demographic for online bingo, and that 95% of its players never buy credits. That would suggest that the players who do spend cash are spending a lot to create a projected profit of $55 million.
The law is clear on these games, although you can spend money, and spend quite a lot if these figures are anything to go buy, if you can’t win then it isn’t considered gambling. However, this is now changing and already we see a ‘real play’ product on Facebook, Bingo Friendzy with 888 soon to launch a cash play casino app.
