A couple of years ago now Foxy Bingo ran an offline marketing campaign for their brand which saw the Dream Boys appear in venues up and down the country with the company branding. We were lucky enough to attend one session and whilst the bingo wasn’t that great, watching the guys remove their clothing was a different experience to say the least. However, whilst this was a unique concept for marketing an online bingo brand we are unsure of the ROI that the site had from the money spent!
It would appear that imitation is the greatest form of flattery because Boyle Bingo recently announced their sponsorship of the Dream Idols, a different male stripper group. Currently the guys are making appearances up and down the country with the next show tonight in Lava & Ignite, Preston.
On the Boyle Bingo blog it says “The combination of a male performance troop and the Bingo site with the “biggest balls” is bound to be a great mix.” Foxy Bingo already proved that it was a great mix back in 2009 with their Ladies Day promotion (details of the Foxy Ladies Day can be seen here), will Boyle Bingo do it bigger and better?
Unfortunately we are not in a position to find out, Boyle Bingo haven’t extended an invitation in the same way Foxy Bingo did back in 2009. Are male strippers really the way to appeal to the online bingo demographic? Will the Dream Idols really bring a flood of players through the Boyle Bingo virtual doors of the site or is it simply going to be a great night out for all those in attendance? It would be interesting to hear from Boyle Bingo actual figures for the uptake on the bonuses handed out at these events and how many players then go on to make deposits.