When it comes to advertising a new bingo site many of the brands that we see launch online today simply don’t have the marketing budget of big name brands like Foxy Bingo. However, whilst the budget may not be huge, a little bit of ingenuity can go a long way as Clucky Bingo have proved. This brand is the tenth to launch on the 15 Network using the Jumpman Gaming software and opened just a few days ago.
Currently Clucky Bingo have two TV advert ideas doing the rounds on YouTube and surprisingly enough, both feature chickens! Both show a wicked sense of humour with the management team of the brand with the first chicken dancing along to a tune synonymous with the circus and holding up a chalk board with the web address on for the brand.
The second advert sees the star in a costume that appears a little better quality than that of the first video. The tune is the Birdie Song and the chicken performs the dance routine brilliantly before revealing the domain name of the brand.
We spoke to Jason Dale of Loquax (the company behind Clucky Bingo) and asked him how the videos were produced and why he chose to do them. The response was:
“We got them via Fiverr, where people will basically do anything for $5 – including dressing up as a chicken and dancing. They’re done just for a bit of fun – getting a new brand noticed is quite hard so we thought we’d try a different approach. What’s there not to like about a guy dancing around in a chicken outfit. At least our birds are better looking than the one in the Nutty Bingo commercial!”
If you haven’t seen the clips on YouTube, here’s one of them:
