Online bingo has been rife with takeovers and buyouts recently, and this latest one sees one of the best online bingo providers bought by a wider gaming operator who’s bingo offering is far from satisfactory. Virtue Fusion have in the last couple of years become one of my favourite bingo platforms, powering some of the countries biggest bingo brands (Mecca, Ladbrokes and William Hill Bingo to mention but a few.) Their sale to Playtech for £26million will see the bingo focused Virtue Fusion a part of a larger online gaming giant.
Playtech are a London Stock Exchange listed company who are better known for their Poker and Casio software and networks. Whilst they have a couple of notable partners in their existing bingo network (most notably Bet Fred and Totesport Bingo,) it’s fair to say that from a player’s perspective, their bingo offering is not very good at all and the size of the network is pretty small for player numbers compared to the others.
According to Proactive Investors Playtech will merge the two networks to increase the player pool. If they have any sense, they’ll ditch their own platform in favour of the technically and player friendly superior one that Virtue Fusion offers. It seems to be a bit of trend the last year – companies who aren’t very good at bingo (888, PartyGaming, Playtech) buying smaller bingo companies that are (Cashcade, Wink, Virtue Fusion.) So far, I’ve not seen any real issues with the good stuff giving way to the bad, and hopefully this new Playtech takeover will be the same. If anyone from Playtech’s bingo arm reads this, then please note. Us bingo players like Virtue Fusion a lot, don’t blow it!