The Daily Mail And Its Gambling Hypocrisy

I almost exploded last week watching the TV. I can’t remember who it was on talking, but it was some one from The Daily Mail. Politics aside, I couldn’t believe the line the paper was taking on the super casinos cancellation. Following Gordon Brown’s announcement of the cancellation of Manchester’s super casino, their response was that it was a “very moral victory.” This came on the back of their campaign to axe the Gambling Bill which began last year on October 15th.

So why did I explode? Well the commentator was smuggly pontificating on the evils of gambling and how this was morally wrong, etc. Now, I turned to my wife in complete disbelief and said “but they run their own online bingo site – that’s a bit hypocritical…”

In thinking circles, The Daily Mail’s long had a reputation for playing hard and fast with the truth to further its own biases, but given its reach in the mindset of much of the country, this anti-gambling standpoint beggared belief even for me. And it’s not just their online bingo that has me scratching my head and calling foul for this blatant hypocrisy. It’s fair to say The Daily Mail never once shirked about adding scratch-cards and Bingo games to sell a few more of its pages, or splashing adverts for these gambling games they run all across the TV, exploiting what it campaigns against now for its own ends.

Anyway, jump forward to today and I spot the news from the Observer that not only do The Mail run their own online bingo, they allegedly run it with scant regard for guidelines laid down by Gamcare and the Responsibility In Gambling Trust. Both the gaming industry and church groups have raised concerns about The Daily Mail’s online bingo site at MailBingo.com. It seems The Daily Mail well and truly has egg on its face with this.

Having a quick look around now, it seems that they’ve taken down their Bingo site. Mailbingo.com redirects to a page not found error at The Daily Mail’s site. I don’t know if this is permanent or a temporary measure whilst they fix the issues that the have raised complaints. Fear not though – you can always look at their Bingo site for evidence of alleged misdoing via Archive.org

Update: The Register published a more in depth overview of the Observer’s objections and the background of the story.

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