Stan James, the UK betting chain will soon be joining the likes of fellow bookies such as William Hill and Ladbrokes in offering online bingo. The provider of my favourite online bingo platform, Parlay, will be supplying the software thanks to an agreement between the two companies announced this week.
Now, there could be a lot of potential in this for Stan James – Parlay’s software features the mini ‘Bingo Bets’ game that we featured here before. Stan James could make the Bingo appealing to its traditional betting audience by flagging this game. Better still (just thinking aloud here), if it could take that element of the game out of its standard interface and make it a section in the Stan James site’s other sections – they could expand the game out to people who wouldn’t ever go near the Bingo game.