New Think Bingo TV Campaign

The battle of the online brands for mind share continues. Think Bingo are returning to the small screen with a new TV advertising campaign. You can see the advert below – it highlights Think Bingo’s sign up offer of a free £5.

If online bingo blossoms in 2007 as people (self included) are predicting, we are going to be seeing a lot more online bingo adverts on the box. At least, we will until the new regulations for online gambling advertising kick in September 2007. With all the advertising going on recently, I’m wondering why there are still no real hot males being used to sponsor brands.

If the target market is still the 20-40 year old female, why not use a hot blooded male as a sponsor? Martini have George Clooney, it’s about time Bingo latched on to some similar figurehead for the Bingo market. Prince William maybe? 😉

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