UK based websites like Playing Bingo will have to adhere to some new regulations for the gaming sites they advertise with the implementation of the Gambling Act 2005 on the 1st of September 2007. This includes a ban on advertising gaming and bingo sites licensed in regions outside the European Economic Area (EEA) and other white listed regions that have passed the stringent tests needed to be accepted.
Currently, there are only two other regions that are white-listed as having approved licensing – they are the Isle of Man and Alderney. This means that from the 1st of September 2007, 100s of gaming sites licensed in areas outside the white list will no longer be able to advertise on UK based web sites.
And what webmasters need to know is, this ban extends to any editorial sites about the game or any site that runs adverts for online bingo, whatever the content of the site. I do run a number of bingo adverts and affiliate links across the site to help fund running costs and content. As such, I’m classed as a publisher and have to be within the regulations. Other UK based bingo sites doing the same will also need to also check their advertisers to ensure they stay within advertising laws and regulations. Otherwise, the penalties could include fines and jail sentences.
So far I’m yet to see a good list of the acceptable online bingo sites that can be advertised, so I’ve compiled a list to help bingo site owners identify which advertisers they may need to drop from their online content. The list is not exhaustive, and represents what I believe to be the main UK bingo sites and their position as of 26th of August 2007 – it is provided merely as a guide.
If you know of a site I’ve missed, or of a change of circumstances in the licensing of any of these sites, contact us with the updated information and it will be altered below. If you’re not sure yourself, it’s worth contacting a site you’re promoting to see where they are licensed.
It’s worth noting that a number of licensing areas have applied to join the Isle of Man and Alderney in their approved status – but we don’t know if anyone else has been accepted yet. A number of online sites are also in the process of getting licensed in accepted areas, so this list is liable to change.
Last updated: 05/11/08
UPDATE 1: As of January 2008, Tasmania was added to the list of White Listed areas, however there are currently no UK bingo sites that I’m aware of licensed there.
UPDATE 2: As of November the 21st 2008 the area of Antigua And Barbuda will be added to the White List after previously being rejected.
White Listed UK Focused Online Bingo Sites
|Bingo Network Or Standalone Site||Bingo Sites In Network||Licensed In EU Or White Listed Area|
|Astro Bingo||Astro Bingo||Malta|
|Best Bingo Network||Bingo Corona
It’s Our Bingo
Sunderland Echo Bingo
|Bet Fred Bingo||Bet Fred Bingo||Gibraltar|
|Better Bingo Network||Bugle Games
|Bingo Mania||Bingo Mania||Antigua|
|Bingos Network||Bingo Friends
|Bingo Palace||Bingo Palace||Alderney|
Daily Record Bingo
Sunday Mail Bingo
|Cyber Bingo Network||Bingo Zest
Daily Express Bingo
|Cyberslotz Bingo||Cyberslotz Bingo||UK|
|Gala Bingo||Gala Bingo||Alderney|
|GlobalCom / 888 Holdings / Cassava Enterprises||ABC Bingo
Bingo 4 Her
|Jackpot Joy||Jackpot Joy
|Joy Of Bingo||Bingo Fabulous
|Ladbrokes Bingo||Ladbrokes Bingo||UK|
|Mecca / BlueSq Network||Mecca Bingo
|Palace Group||Bingo On The Box
|St Minver||Ann Summers Bingo
|TGN – The Gaming Network||Bingonanza
Non White Listed UK Focused Online Bingo Sites
Please note, to air on the side of caution, any site or networks I couldn’t find license information on I’ve added below. If I discover which region they’re licensed in, I’ll move them up or leave them be as appropriate.
|Bingo Network Or Standalone Site||Bingo Sites In Network||Licensed In Non White Listed Area|
|All Bingo Club||All Bingo Club||Kahnawake|
|Ascot Bingo Ventures||
Big Bingo TV
|Bingo.Com||Bingo.Com||Netherlands Antillies (Awaiting license in Malta)|
|Bingoroom Network||Bingo 101
Daily Star Bingo
|Parabol Games||Bella Bingo
|Platinum Play Bingo||Platinum Play Bingo||Kahnawake|
|Playtech Network||Ruby Bingo
Author: David Lloyd