When it comes to responsible gambling, we have seen many changes in the world of online bingo over the years. As time progresses we see more and more tools made available to players to ensure that they gamble responsibly and in January 2015, the Senet Group launched a TV campaign to further strengthen people’s understanding of gambling responsibly.
Earlier in the year we saw Gamble Aware launch an online campaign called BeGambleAware and in comparison with the Senet Group campaign, BeGambleAware is far more sinister and dark. Often this sort of advertising can be harder hitting and as a result, have a longer last impact on the viewer.
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