Playing Bingo

Mecca Bingo Launch The #Meccarena

Tuesday, Jan. 9th 2018 7:56 AM

When it comes to adverts for online bingo, we have seen quite a few over the years. Some have really grabbed our attention, and others, bored us to tears. It would be fair to say that the ones that have gotten a thumbs up from us are those that have a great soundtrack. The old school Foxy adverts are classic examples using iconic tunes like We Are Family and You’re The One That I Want. Mecca Bingo are now on the list with their latest offering and if you have seen the advert already, you will know why!

The Mecca Bingo advert uses a parody of the 1983 song by Los Del Rio, Macarena, and it was this that had our attention the moment it could be heard playing went we went to the kitchen to make a cup of tea in the commercial break!

Read the rest of this entry »

Paddy McGuiness Outs Barbara Windsor At Jackpot Joy

Friday, Sep. 15th 2017 7:47 AM

Over the years we have seen a number of celebrities take centre stage in an online bingo commercial, and with some sites, more than one celeb has been seen on the screen for the same brand. However, when others have used multiple celebrities in one advert, they’ve usually been Z-listers. Not Jackpot Joy though, there new commercial has two well-known faces in!

When we first heard the news that Paddy McGuinness was recording a new commercial for Jackpot Joy, we thought the emphasis was going to be on the Take Me Out themed bingo game. This is not the case, far from it. It looks as though this much-loved northerner is going to be the face of the brand, at least for a while.

Read the rest of this entry »

Foxy Being Outed From Adverts

Thursday, Sep. 14th 2017 7:09 AM

Foxy Bingo

Foxy Being Pushed
Out Of Adverts

It was a little while ago now that Heather Graham did a ‘Stig’ with the Foxy Bingo commercials and was revealed as the person in the suit of our favourite loveable woodland creature. When the advert was released back in March, we suggested that GVC Holdings (the company who now own Foxy Bingo) were trying to move away from a certain type of clientele and trying to attract a classier demographic [read more here]. What we didn’t think they would do is lose the brand / player connection so quickly!

In the latest advert from the brand, there is no visual of Foxy AT ALL. We hear his voice, but there’s no sign of our friendly Northern, purple suited fox anywhere. Again we suggest that GVC are committing brand suicide.

Read the rest of this entry »

New Iceland Bingo Advert A Bit Dull

Thursday, Mar. 30th 2017 7:01 AM

When it comes to advertising any brand on television, the commercial has to catch the attention of the viewer and maintain their interest for it’s duration. A lot of online bingo adverts fall short in our opinion and the latest comes from Iceland Bingo. This brand has been around quite a while, and this is not the first time that they have advertised their wares on television, but the previous commercial was more interesting and at least had some brand / player connection.

The new advert for Iceland Bingo is full of animation but even that’s not very interesting. It consists of the logo, a penny bingo ball, a few words and then the voiceover waxing lyrical about how the site gives away of £4 million a month in prizes. It is worth noting that this is across multiple games, including slots.

Read the rest of this entry »

Gala Bingo Back With New Advert

Tuesday, Mar. 21st 2017 7:21 AM

Gala Bingo are back on the small screen with a new advert and it’s one that instantly made is wince when we saw it. The reason for this is that having watched it all the way through, our concern was that it was ripe for an investigation from the Advertising Standards Authority under the BCAP Code 17.4.5.

This code is a rule that says gambling adverts must not “be likely to be of particular appeal to under-18s, especially by reflecting or being associated with youth culture”. The whole Gala Bingo advert looks to be set in a circus or a funfair, both of which will hold appeal for youngsters.

Read the rest of this entry »

bgo Underfire From The ASA

Saturday, Oct. 22nd 2016 7:07 AM

It was only a short while ago that we reported on the fact that gambling adverts may well be banned on television before the 9pm watershed [read more here]. The Advertising Standards Authority (ASA) furnished us with details of figures of complaints about gambling / betting adverts and although they were quite small, of the rulings for the week 19th October, there were FOUR that were gambling related.

bgo, Titanbet, Coral and LeoVegas all appeared in the rulings on the ASA page and three of the four complaints were upheld! There were three parts to the complaint about the bgo commercial but only one of the three was upheld.

Read the rest of this entry »

Can U Beat The Boss At bgo

Saturday, Jul. 9th 2016 7:25 AM

Verne Troyer has been The Boss at bgo for quite some time now and not so long ago he was joined as Paris Hilton in a selection of commercials for the brand. That in itself would have had quite a price tag on it but the most recent adverts for the brand will also have cost quite a lot.

The reason for the hefty price tag on the latest commercials is more than just the cost of filming and location because bgo have used an iconic tune in their advert. bgo have created their own parody of the iconic 90’s tune, U Can’t Touch This by MC Hammers and called it U Can’t Beat This. Watching the advert you’re not quite sure how you should be feeling; embarrassed for Mr Troyer strutting his funky stuff to the tune or just taking it for what it is, a bit of fun that grabs the viewers attention.

Read the rest of this entry »

Slots And Bingo Do Battle In 888Ladies Advert

Tuesday, May. 31st 2016 7:57 AM

We’ve heard that Costa Bingo are soon set to launch a new TV campaign with Johnny Vegas as the new face of their brand and we were quite excited, but we have to wait a couple of days to see what their new advert looks like. On the other hand, 888Ladies already have a new commercial advertising their wares on the small screen and in it we slots and bingo do battle!

Over the last year we have seen many brands change their welcome offers for new players to hybrid deals, cash match offers that see half of the bonus credited for bingo, and half for games. It is this that the 888Ladies advert focuses on, and this that sees bingo and slots come to blows!

Read the rest of this entry »