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New Paddy Power Complaint Not Upheld By ASA

Tuesday, May. 15th 2018 7:27 AM

Often it is just one complaint that triggers an investigation into an advertisement by the Advertising Standards Authority (ASA) but for Paddy Power Games, the latest saw two! The advert in question was for Paddy Power Games and was seen on TV back in December 2017. It featured a casino security guard watching customers gamble before turning away to play on his mobile phone.

The two complainants challenged whether the ad was socially irresponsible because it implied it was acceptable to gamble in the workplace. The ASA investigated the complaints but they were not upheld. However, back in November, a similar complaint about the same advert saw it banned….

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Mecca Bingo Launch The #Meccarena

Tuesday, Jan. 9th 2018 7:56 AM

When it comes to adverts for online bingo, we have seen quite a few over the years. Some have really grabbed our attention, and others, bored us to tears. It would be fair to say that the ones that have gotten a thumbs up from us are those that have a great soundtrack. The old school Foxy adverts are classic examples using iconic tunes like We Are Family and You’re The One That I Want. Mecca Bingo are now on the list with their latest offering and if you have seen the advert already, you will know why!

The Mecca Bingo advert uses a parody of the 1983 song by Los Del Rio, Macarena, and it was this that had our attention the moment it could be heard playing went we went to the kitchen to make a cup of tea in the commercial break!

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Paddy McGuiness Outs Barbara Windsor At Jackpot Joy

Friday, Sep. 15th 2017 7:47 AM

Over the years we have seen a number of celebrities take centre stage in an online bingo commercial, and with some sites, more than one celeb has been seen on the screen for the same brand. However, when others have used multiple celebrities in one advert, they’ve usually been Z-listers. Not Jackpot Joy though, there new commercial has two well-known faces in!

When we first heard the news that Paddy McGuinness was recording a new commercial for Jackpot Joy, we thought the emphasis was going to be on the Take Me Out themed bingo game. This is not the case, far from it. It looks as though this much-loved northerner is going to be the face of the brand, at least for a while.

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Foxy Being Outed From Adverts

Thursday, Sep. 14th 2017 7:09 AM

Foxy Bingo

Foxy Being Pushed
Out Of Adverts

It was a little while ago now that Heather Graham did a ‘Stig’ with the Foxy Bingo commercials and was revealed as the person in the suit of our favourite loveable woodland creature. When the advert was released back in March, we suggested that GVC Holdings (the company who now own Foxy Bingo) were trying to move away from a certain type of clientele and trying to attract a classier demographic [read more here]. What we didn’t think they would do is lose the brand / player connection so quickly!

In the latest advert from the brand, there is no visual of Foxy AT ALL. We hear his voice, but there’s no sign of our friendly Northern, purple suited fox anywhere. Again we suggest that GVC are committing brand suicide.

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New Iceland Bingo Advert A Bit Dull

Thursday, Mar. 30th 2017 7:01 AM

When it comes to advertising any brand on television, the commercial has to catch the attention of the viewer and maintain their interest for it’s duration. A lot of online bingo adverts fall short in our opinion and the latest comes from Iceland Bingo. This brand has been around quite a while, and this is not the first time that they have advertised their wares on television, but the previous commercial was more interesting and at least had some brand / player connection.

The new advert for Iceland Bingo is full of animation but even that’s not very interesting. It consists of the logo, a penny bingo ball, a few words and then the voiceover waxing lyrical about how the site gives away of £4 million a month in prizes. It is worth noting that this is across multiple games, including slots.

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bgo Underfire From The ASA

Saturday, Oct. 22nd 2016 7:07 AM

It was only a short while ago that we reported on the fact that gambling adverts may well be banned on television before the 9pm watershed [read more here]. The Advertising Standards Authority (ASA) furnished us with details of figures of complaints about gambling / betting adverts and although they were quite small, of the rulings for the week 19th October, there were FOUR that were gambling related.

bgo, Titanbet, Coral and LeoVegas all appeared in the rulings on the ASA page and three of the four complaints were upheld! There were three parts to the complaint about the bgo commercial but only one of the three was upheld.

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Foxy Bingo Air New Commercial And £5 Free Deal

Saturday, Jan. 9th 2016 7:22 AM

When it comes to advertising, the online bingo brand that is probably best known for their commercials is Foxy Bingo. The loveable canid has been strutting his stuff on our screens for many years and like marmite, you either love him or you hate him. In the new commercial he shows off his swanky new look again and we were certainly keen to hear the music accompanying the dancing, it’s one of the many things we love about the Foxy commercials.

For this new advert you are being asked to check into Hotel Bingo and none other than the star of Foxy Radio and TV, Cristo awaits you at the door as the bellhop, or porter as we call them in the UK. The music that plays in this commercial is called Sing, Sing, Sing (With A Swing), a song original recorded in 1936 bu Louis Prima. It’s a catchy tune, and certainly fitting for the Foxy Bingo advert.

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Lucky Charm Bingo Commercial

Tuesday, May. 26th 2015 9:46 AM

Lucky Charm Bingo opened to players March 2015 so it’s a fairly new brand to the world of online gaming. However, whilst it may be a relative baby it hasn’t stopped this brand from advertising its wares on television just a short while after launch! The site itself is powered by the Dragonfish software but like Bubble Bonus before it, this site has something a little more to offer the players.

The Lucky Charm Bingo commercial isn’t quite as impressive as some of the adverts we see for online bingo brands, but then nor is it as annoying as some of the others we are subjected to either. The advert is all animated and starts with the voiceover telling you to ‘lift off with Lucky Charm Bingo’ as a hot air balloon sporting the logo comes into view.

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