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ASA Rule Against Sky Bingo

Monday, Aug. 7th 2017 4:51 AM

Sky Bingo have been rapped by the Advertising Standards Authority (ASA) this week over an editorial that featured on DailyTopLinks.com. The controversy was caused after a feature appeared with the headline “Exclusive Report: Aberdeen City McDonald’s Employee wins £296,121 on her lunch break” in capital letters followed by smaller print stating “Published on 24-01-2017 By Christine Perry, Daily News UK”.

The advertorial went on to explain that a lady called Amelia Smith turned up for work at McDonalds, just like she does every other day, without realising what would happen on her break would change her life forever. It went on to detail the hardships she had faced before winning the Sky Bingo jackpot worth nearly £300,000 whilst eating her lunch.

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