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BeGambleAware Advert Banned For Being Offensive!

Tuesday, Jun. 27th 2017 7:41 AM

GambleAware

BeGambleAware
Advert Banned

For the most part, when the ASA publish a ruling we’re in agreement but every now and again we’re left scratching our heads and wondering ‘why?’. This is certainly the case on a recent upheld complaint about the BeGambleAware ‘Voices’ campaign using online bingo as the gambling example. If you read our original article about the Gamble Aware campaign here, you will see that we were really impressed.

Whilst we might have been impressed, a cinema goer was not and was so ‘offended’ by the clip that they took the time to complain to the Advertising Standards Authority (ASA). The complainant (which can be read along with the ruling here) felt that the male character came across as sexually abusive and predatory and for this reason, was offended by it.

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Gamble Aware Launch Online Campaign

Thursday, Mar. 9th 2017 7:09 AM

GambleAware

Gamble Aware
Online Campaign

When it comes to responsible gambling, we have seen many changes in the world of online bingo over the years. As time progresses we see more and more tools made available to players to ensure that they gamble responsibly and in January 2015, the Senet Group launched a TV campaign to further strengthen people’s understanding of gambling responsibly.

Earlier in the year we saw Gamble Aware launch an online campaign called BeGambleAware and in comparison with the Senet Group campaign, BeGambleAware is far more sinister and dark. Often this sort of advertising can be harder hitting and as a result, have a longer last impact on the viewer.

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