For the most part, when the ASA publish a ruling we’re in agreement but every now and again we’re left scratching our heads and wondering ‘why?’. This is certainly the case on a recent upheld complaint about the BeGambleAware ‘Voices’ campaign using online bingo as the gambling example. If you read our original article about the Gamble Aware campaign here, you will see that we were really impressed.
Whilst we might have been impressed, a cinema goer was not and was so ‘offended’ by the clip that they took the time to complain to the Advertising Standards Authority (ASA). The complainant (which can be read along with the ruling here) felt that the male character came across as sexually abusive and predatory and for this reason, was offended by it.
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