Playing Bingo
Play now!

BeGambleAware Advert Banned For Being Offensive!

Tuesday, Jun. 27th 2017 7:41 AM

GambleAware

BeGambleAware
Advert Banned

For the most part, when the ASA publish a ruling we’re in agreement but every now and again we’re left scratching our heads and wondering ‘why?’. This is certainly the case on a recent upheld complaint about the BeGambleAware ‘Voices’ campaign using online bingo as the gambling example. If you read our original article about the Gamble Aware campaign here, you will see that we were really impressed.

Whilst we might have been impressed, a cinema goer was not and was so ‘offended’ by the clip that they took the time to complain to the Advertising Standards Authority (ASA). The complainant (which can be read along with the ruling here) felt that the male character came across as sexually abusive and predatory and for this reason, was offended by it.

Read the rest of this entry »

bgo Fined By UK Gambling Commission

Saturday, May. 13th 2017 7:35 AM

bgo Entertainment recently received a rather hefty fine from the UK Gambling Commission for breach of their license requirements. bgo fell foul of the UK Gambling Commission (UKGC) after they were approached time and time again with regards to how they marketed and advertised free bets and bonuses. The fine they were landed with was £300,000 and is the first of its kind issued to a gambling company.

If you’re a regular reader of our pages then you will know that many online bingo and gaming companies have had their virtual wrists slapped by the Advertising Standards Authority (ASA) over how they advertise their products. We have seen many commercials banned because of a breach of the BCAP or CAP codes but the ASA do not have the power to impose a fine. The UKGC

Read the rest of this entry »

ASA Bans Big Bucks Bingo Email

Monday, Nov. 7th 2016 7:18 AM

It has been a while since we saw a ruling against an online bingo site by the Advertising Standards Authority (ASA) but last week Big Bucks Bingo felt the wrath of the independent regulator. We often see sports betting brands and casinos get a slap on the wrist from the ASA, but the bingo sites have not been on the rulings page for quite some time now.

So what exactly caused a complaint to be upheld against Big Bucks Bingo? The problem was an email that was sent in August offering a bonus code that would earn the user an extra bonus of £10 and 100 spins. There was one complaint about the email but two parts.

Read the rest of this entry »

bgo Underfire From The ASA

Saturday, Oct. 22nd 2016 7:07 AM

It was only a short while ago that we reported on the fact that gambling adverts may well be banned on television before the 9pm watershed [read more here]. The Advertising Standards Authority (ASA) furnished us with details of figures of complaints about gambling / betting adverts and although they were quite small, of the rulings for the week 19th October, there were FOUR that were gambling related.

bgo, Titanbet, Coral and LeoVegas all appeared in the rulings on the ASA page and three of the four complaints were upheld! There were three parts to the complaint about the bgo commercial but only one of the three was upheld.

Read the rest of this entry »

Daytime TV Ban Expected For UK Gambling Adverts

Tuesday, Oct. 18th 2016 4:56 AM

Gambling Adverts

Gambling Adverts

Adverts for the gambling industry look set to vanish not only from our daytime TV screens but also social media due to fears that they are influencing the young, resulting in gambling problems. Under current rules, adverts are allowed to be shown before the 9pm watershed, but recent figures from the Gambling Commission have shown the number of 18 to 24-year old’s with gambling problems has trebled over the past three years.

Figures from The Advertising Standards Authority show that last month they received a total of 3,395 complaints about 2,301 different adverts. Of these complaints, only 224 (7%) were about betting / gambling adverts. In total 3% of the adverts complained about were betting / gambling related.

Read the rest of this entry »

ASA Ruling on Daub Alderney Ltd

Thursday, Jul. 14th 2016 6:34 AM

The Advertising Standards Authority (ASA) are being kept busy by the world of online bingo recently. It was less than a week ago that we published details of a complaint that was upheld against Butlers Bingo, and this week Daub Alderney Ltd which is the company behind Lucky Pants Bingo have come under the spotlight after sending out a text advertising “100 FREE spins + 350% bonus”.

This promotion text message was received by the complainant on the 26th February this year, but after entering the required code, they failed to receive any free spins and only picked up a 200% bonus. They then contacted the ASA and made a complaint against Lucky Pants Bingo challenging whether the advert was misleading as it did not contain any terms and conditions.

Read the rest of this entry »

ASA Ruling on Butlers Bingo

Monday, Jul. 11th 2016 7:46 AM

Broadway Gaming Ltd, the company that owns and operates Butlers Bingo have this week had their wrists slapped by the Advertising Standards Authority (ASA) have they were reported for misleading information on their mobile home page. The complaint was brought after their page featured a promotion on the 15th April offering “Deposit £10. Play £35”.

The complainant contacted the ASA after challenging whether the offer was misleading or not, as it failed to mention that there were wagering requirements attached to the offer before players could withdraw any winnings. Broadway Gaming Ltd apologised and started that the missing wagering requirements were an oversight, and the page was updated to include the relevant information.

Read the rest of this entry »

Winner Bingo Sexually Seductive…NOT!

Thursday, Mar. 12th 2015 7:09 AM

Every Wednesday without fail we check the Advertising Standards Authority web page to see if any online bingo sites have fallen foul of the Codes that regulate advertising across all media in the UK. It’s not a regular occurrence that we see a bingo brand listed but when we do we are often seen slapping our foreheads and wondering “What?!”. Winner Bingo and their Mr Winner and Vicky the Owl are the subject of the complaint to the Advertising Standards Authority (ASA)…

It wasn’t just one complainant in this case those but TWO and they both suggested that the Winner Bingo advert linked gambling to seduction and sexual success. Have they seriously banged their heads? We’d have said that there is nothing remotely seductive about the bloke in his purple suit who looks a bit like Jesus and clearly from the ruling, nor do the ASA!

Read the rest of this entry »