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New Paddy Power Complaint Not Upheld By ASA

Tuesday, May. 15th 2018 7:27 AM

Often it is just one complaint that triggers an investigation into an advertisement by the Advertising Standards Authority (ASA) but for Paddy Power Games, the latest saw two! The advert in question was for Paddy Power Games and was seen on TV back in December 2017. It featured a casino security guard watching customers gamble before turning away to play on his mobile phone.

The two complainants challenged whether the ad was socially irresponsible because it implied it was acceptable to gamble in the workplace. The ASA investigated the complaints but they were not upheld. However, back in November, a similar complaint about the same advert saw it banned….

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Rehab Bingo Re-Branded Because Of ASA

Thursday, Mar. 15th 2018 7:11 AM

Advertising Standards Authority

ASA Ban
Rehab Bingo

Rehab Bingo first launched into the world of online bingo back in 2005 as part of the Rehab Group. Since launch, a percentage of the money spent at the site has been donated regularly to the Rehab Group charity. The charity provides health and social care services in Ireland.

As we reported yesterday, Rehab Bingo is no more as it has been rebranded as Rosy Bingo but it was only after we published the news that we became aware of the reason for the rebrand. Some 13 years after launch, the Advertising Standards Authority (ASA) have ruled that the word ‘rehab’ and ‘rehabbingo’ suggest that online bingo was a form of rehab that could be used to alleviate personal problems!

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Social Responsibility Failures Cost Butlers Bingo

Tuesday, Dec. 12th 2017 7:26 AM

Over the last few months we have seen some quite large fines levied against a number of gambling operators for failures around the social responsibility policies. Gala were fined £2.3 million and 888 a massive £7.8 million. Broadway Gaming (the company responsible for Butlers Bingo and a number of other online bingo sites) appear to have got off quite likely with a fine of £100,000 for their shortcomings.

The Gambling Commission (UKGC) chose to investigate the company after an Advertising Standards Authority (ASA) ruling that was published back in June 2016. There had been one complaint about an onsite advert that focused on the welcome offer, an offer that was ‘Deposit £10, play with £25’. The complainant felt the ad was misleading because the significant terms around wagering were not clear. The ASA agreed and upheld the complaint.

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Advertorials Underfire From ASA

Tuesday, Sep. 26th 2017 7:13 AM

Advertising Standards Authority

Advertorials
Upset ASA

If you haven’t already figured it you, here at Playing Bingo we advertise online bingo sites. We do so by providing our readers details of promotions and various updates on software, new bingo sites and general news from the world of online gaming. In all the years we have been doing this, we have done it with honesty, integrity and first and foremost as players ourselves. Some other advertisers are far less scrupulous as the Advertising Standards Authority recently revealed.

All advertisers are bound by BCAP and CAP codes and face a virtual slap on the wrists if they break the rules. It would seem that some pay no regard to the codes, or have any morals in promoting online gambling.

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ASA Rule Against Sky Bingo

Monday, Aug. 7th 2017 4:51 AM

Sky Bingo have been rapped by the Advertising Standards Authority (ASA) this week over an editorial that featured on DailyTopLinks.com. The controversy was caused after a feature appeared with the headline “Exclusive Report: Aberdeen City McDonald’s Employee wins £296,121 on her lunch break” in capital letters followed by smaller print stating “Published on 24-01-2017 By Christine Perry, Daily News UK”.

The advertorial went on to explain that a lady called Amelia Smith turned up for work at McDonalds, just like she does every other day, without realising what would happen on her break would change her life forever. It went on to detail the hardships she had faced before winning the Sky Bingo jackpot worth nearly £300,000 whilst eating her lunch.

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BeGambleAware Advert Banned For Being Offensive!

Tuesday, Jun. 27th 2017 7:41 AM

GambleAware

BeGambleAware
Advert Banned

For the most part, when the ASA publish a ruling we’re in agreement but every now and again we’re left scratching our heads and wondering ‘why?’. This is certainly the case on a recent upheld complaint about the BeGambleAware ‘Voices’ campaign using online bingo as the gambling example. If you read our original article about the Gamble Aware campaign here, you will see that we were really impressed.

Whilst we might have been impressed, a cinema goer was not and was so ‘offended’ by the clip that they took the time to complain to the Advertising Standards Authority (ASA). The complainant (which can be read along with the ruling here) felt that the male character came across as sexually abusive and predatory and for this reason, was offended by it.

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bgo Fined By UK Gambling Commission

Saturday, May. 13th 2017 7:35 AM

bgo Entertainment recently received a rather hefty fine from the UK Gambling Commission for breach of their license requirements. bgo fell foul of the UK Gambling Commission (UKGC) after they were approached time and time again with regards to how they marketed and advertised free bets and bonuses. The fine they were landed with was £300,000 and is the first of its kind issued to a gambling company.

If you’re a regular reader of our pages then you will know that many online bingo and gaming companies have had their virtual wrists slapped by the Advertising Standards Authority (ASA) over how they advertise their products. We have seen many commercials banned because of a breach of the BCAP or CAP codes but the ASA do not have the power to impose a fine. The UKGC

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ASA Bans Big Bucks Bingo Email

Monday, Nov. 7th 2016 7:18 AM

It has been a while since we saw a ruling against an online bingo site by the Advertising Standards Authority (ASA) but last week Big Bucks Bingo felt the wrath of the independent regulator. We often see sports betting brands and casinos get a slap on the wrist from the ASA, but the bingo sites have not been on the rulings page for quite some time now.

So what exactly caused a complaint to be upheld against Big Bucks Bingo? The problem was an email that was sent in August offering a bonus code that would earn the user an extra bonus of £10 and 100 spins. There was one complaint about the email but two parts.

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