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New Paddy Power Complaint Not Upheld By ASA

Tuesday, May. 15th 2018 7:27 AM

Often it is just one complaint that triggers an investigation into an advertisement by the Advertising Standards Authority (ASA) but for Paddy Power Games, the latest saw two! The advert in question was for Paddy Power Games and was seen on TV back in December 2017. It featured a casino security guard watching customers gamble before turning away to play on his mobile phone.

The two complainants challenged whether the ad was socially irresponsible because it implied it was acceptable to gamble in the workplace. The ASA investigated the complaints but they were not upheld. However, back in November, a similar complaint about the same advert saw it banned….

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Foxy Being Outed From Adverts

Thursday, Sep. 14th 2017 7:09 AM

Foxy Bingo

Foxy Being Pushed
Out Of Adverts

It was a little while ago now that Heather Graham did a ‘Stig’ with the Foxy Bingo commercials and was revealed as the person in the suit of our favourite loveable woodland creature. When the advert was released back in March, we suggested that GVC Holdings (the company who now own Foxy Bingo) were trying to move away from a certain type of clientele and trying to attract a classier demographic [read more here]. What we didn’t think they would do is lose the brand / player connection so quickly!

In the latest advert from the brand, there is no visual of Foxy AT ALL. We hear his voice, but there’s no sign of our friendly Northern, purple suited fox anywhere. Again we suggest that GVC are committing brand suicide.

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Ladbrokes Bingo – A History In Adverts

Thursday, Sep. 29th 2016 7:00 AM

We’ve seen many different online bingo brands advertise their wares on television; some good, some bad and some downright shocking. Ladbrokes Bingo have quite a colourful history of television commercials and we’ve see a whole array of different storyboards for their adverts.

At the Ladbrokes Bingo site you will find a page dedicated to the history of the commercials they have aired. We were surprised to find that the bingo has not been on the small screen for three years now. The first of the ads we could see was the one featuring Dave who liked to sniff his car parts.

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