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Posts in the 'Opinion Editorial' Category

Prepare Yourself For Big Boy Bingo!

Thursday, Jun. 15th 2017 7:46 AM

Big Boy Bingo

Big Boy Bingo
Coming Soon

a time we have referred to the names of new bingo sites as ‘scrapping the bingo barrel’ but the latest brand name to reach our ears has us sat at our desks with our heads in our hands, after we had facepalmed ourselves! The name, and we’ll just leave it sitting here for a bit, is BIG BOY BINGO….

If you were from California, you could be forgiven for thinking that the popular fast food resturant, Big Boy, had chosen to diversify into online bingo. We’re not in California, we’re in the UK and the words ‘big boy’ have many different connotations, some of which are a bit near the knuckle.

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Foxy Zero Vanishes!

Thursday, May. 18th 2017 7:05 AM

Bingo News

Foxy Zero
Closes Down

Over the last few months we have seen many changes to popular brands under the Cashcade / bwin.Party hat. The changes include a change of mascot at Foxy Bingo and Casino, a makeover for Cheeky Bingo and today, we have found the Foxy Zero is no more!

Foxy Zero launched a few months after Cheeky Bingo opened in February 2009 so has been around for quite some time. However, whilst it may have been around a while, in all that time is has always been in the shadows when compared to the likes of Cheeky and Foxy Bingo. You only had to look at the overall design of the site before it closed to see that it had gathered dust. Where the main Foxy brand had received a swish new look, Zero aged.

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Swag Bingo Joins BBN

Thursday, Apr. 27th 2017 7:00 AM

Earlier this month we saw a new bingo site join the Best Bingo Network (BBN) and it’s called Swag Bingo. When we first heard the name we were a little shocked at the choice of name. The reason for this is that to us, swag is something that a thief has. In our head, we could see the typical cartoon depiction of a burglar – stripy black and white jumper, mask over the eyes and a bag with swag written on it – not the look you really want for a gambling site!

However, that’s not the definition of swag for Swag Bingo, they’ve gone more for your Urban Dictionary look – baseball caps, bling and YOLO! Sadly the design overall isn’t very enticing and with first impressions counting, we don’t think the brand does enough to encourage players to register and play.

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Fancy Bingo Gets A Fancy Makeover

Tuesday, Apr. 18th 2017 7:46 AM

Over the last few months we have seen many of the 888 / Cassava powered sites make some changes. Originally this was the introduction of the new BingoS software to all sites, and then at some, the introduction of a choice of games lobby. Fancy Bingo is the latest to have the latter (and the former because it arrived a while ago) and now players have the option to have the Classic View or Tablet View.

Each option is pretty self-explanatory with the classic being what you would be used to at Fancy Bingo if you play on your desktop or laptop. The tablet view will be more familiar to those users who like to play their bingo on the go, on either their mobile or tablet.

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Crown Bingo And Others Make A Move

Tuesday, Apr. 4th 2017 7:11 AM

Bingo is probably one of the most established brands online today but over the years it has gone through a number of changes. The latest is that is has moved away from the Virtue Fusion software and is now powered by the Bede Gaming software on the IP&S network.

Recently we saw the IP&S network close a number of sites, sites that they probably felt didn’t make the grade in their future plans. These sites included Crazy Bingo, Bingo Friends, Simply Bingo and Bingo Today. Crown Bingo did make the grade and today we take a little look at how things have changed.

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New Iceland Bingo Advert A Bit Dull

Thursday, Mar. 30th 2017 7:01 AM

When it comes to advertising any brand on television, the commercial has to catch the attention of the viewer and maintain their interest for it’s duration. A lot of online bingo adverts fall short in our opinion and the latest comes from Iceland Bingo. This brand has been around quite a while, and this is not the first time that they have advertised their wares on television, but the previous commercial was more interesting and at least had some brand / player connection.

The new advert for Iceland Bingo is full of animation but even that’s not very interesting. It consists of the logo, a penny bingo ball, a few words and then the voiceover waxing lyrical about how the site gives away of £4 million a month in prizes. It is worth noting that this is across multiple games, including slots.

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IP&S Brands Bite The Bingo Dust

Thursday, Mar. 23rd 2017 7:43 AM

IPS

IP&S
Site Closures

IP&S is probably a name that means absolutely nothing to you, and for those who are currently scratching their heads, it is a company that operates a number of bingo brands online. The most famous of those brands is probably Bingo Godz or Health Bingo but there are several currently under their hat.

Bingo Stars was their inaugural site powered by the Bede Gaming software, and some of the other names, Crown Bingo, Bingo Loopy, Bingos etc. were powered by the Virtue Fusion software. That was until a recent move to their own proprietary software that already hosted Bingo Stars. However, whilst many made the transition, some didn’t make the cut and have subsequently closed.

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Gala Bingo Back With New Advert

Tuesday, Mar. 21st 2017 7:21 AM

Gala Bingo are back on the small screen with a new advert and it’s one that instantly made is wince when we saw it. The reason for this is that having watched it all the way through, our concern was that it was ripe for an investigation from the Advertising Standards Authority under the BCAP Code 17.4.5.

This code is a rule that says gambling adverts must not “be likely to be of particular appeal to under-18s, especially by reflecting or being associated with youth culture”. The whole Gala Bingo advert looks to be set in a circus or a funfair, both of which will hold appeal for youngsters.

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