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Posts in the 'Opinion Editorial' Category

Branding Being Lost By Bingo Sites

Saturday, Jan. 13th 2018 7:26 AM

Online Bingo Branding

Branding Being Lost
In Compliance

It wasn’t that long ago that we covered some of the changes that were being made at various bingo sites in an effort to be compliant [read more here]. The UK Gambling Commission had sent a letter to all operators requesting that they remove ads that were ‘likely to appeal particularly to people aged 17 or younger (‘under 18’)’ and, ‘generally available to view (‘freely accessible’).’

Operators complied and we have seen some of the personalities from various bingo sites lost but now we’re seeing Dragonfish sites taking it one step further, and in many cases, stripping the sites bare of any individuality! Site owners have invested substantially in building the branding, only to be told that much of it has to now be removed.

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Mecca Bingo Launch The #Meccarena

Tuesday, Jan. 9th 2018 7:56 AM

When it comes to adverts for online bingo, we have seen quite a few over the years. Some have really grabbed our attention, and others, bored us to tears. It would be fair to say that the ones that have gotten a thumbs up from us are those that have a great soundtrack. The old school Foxy adverts are classic examples using iconic tunes like We Are Family and You’re The One That I Want. Mecca Bingo are now on the list with their latest offering and if you have seen the advert already, you will know why!

The Mecca Bingo advert uses a parody of the 1983 song by Los Del Rio, Macarena, and it was this that had our attention the moment it could be heard playing went we went to the kitchen to make a cup of tea in the commercial break!

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Free Play Bonuses All But Finished

Saturday, Jan. 6th 2018 7:22 AM

No Free Play Bonus

Free Play
Bonuses Lost

We’ve been in the online bingo business for quite a number of years now and in that time have seen many changes to the bonus structure of welcome packages at various sites. We remember when the first free play bonus was introduced and how once one site had offered a no deposit required bonus, many others followed suit.

This type of bonus became an expectation by players for a while and then slowly, we saw the number of sites offering this sort of bonus reduce. However, there has always been a substantial number of brands offering a no deposit required bonus, that was until the introduction of the new tax on free play bonuses introduced in August 2017.

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Four Dragonfish Brands Close

Tuesday, Dec. 26th 2017 7:57 AM

Dragonfish Site Closures

Dragonfish
Sites Closures

When it comes to site closures, it’s quite a rarity that a Dragonfish network brand goes out of business. On a recent check of the sites listed under 888 hat, we were shocked to find that no less than four had been removed from the list! Even more shocking were that some of these brands were quite established and have been around since October 2004.

So what are the reasons behind the sites closing? To be honest we don’t have a clue but we don’t think we’d be wrong in suggesting that it was something to do with the new tax implemented in August this year, or even the cost of updating the sites to the new software that Dragonfish are now using. The likelihood is that there were many contributory factors.

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Betfred Bingo Back On TV

Saturday, Dec. 23rd 2017 7:55 AM

It’s been a while since we’ve seen Betfred Bingo on television advertising their wares. In fact, we can’t recall the last time we saw this brand on TV. That’s all changed now though as with the new look Betfred comes a marketing campaign to bring the site to the attention of the masses.

We’ve seen the commercial from Betfred Bingo, and if you haven’t yet, you can view it later in this article. It’s not got head-turning qualities but the game show theme certainly made us take notice when it came on TV. That could just be because we are always on the scout for the latest bingo news thought rather than the format….

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Mecca Bingo Cruises Starting Soon

Saturday, Dec. 16th 2017 7:45 AM

As many of you will know, we’re old school online bingo players and have been since the arrival of our favourite game on the Internet. This means we remember things like the Foxy Bingo cruises way back in 2008. We were quite shocked to read the claims by Mecca Bingo that a new venture they are running is the ‘world’s first bingo themed cruise’.

The Mecca Bingo cruises are not starting until February next year, and there are more details of them later in this article, but we first want to set the record straight. Foxy Bingo actually did the first ever themed bingo cruises back when their marketing team genuinely loved the brand.

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Bingo Loses It Balls

Thursday, Dec. 14th 2017 7:16 AM

New Look For Online Bingo

New Look For
Online Bingo

As regular readers of our pages will know, there have been some quite significant changes in the world of online bingo recently. We’ve seen a change in the bonus structure for many sites and more recently, alterations to the design and feel of many to ensure they hold no appeal to children. This was something that was requested by the UK Gambling Commission in a letter to all operators which can be read here. In it they instruct operators to remove any ad ‘likely to appeal particularly to people aged 17 or younger (‘under 18’)’ and, ‘generally available to view (‘freely accessible’).’

Further in the letter it states ‘The use of particular colours, cartoon and comic book images, animals, child- and youth-orientated references’. This looks to have had quite an impact on the aesthetics of online bingo!

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Goldy Bingo Is Missing The Bling

Friday, Dec. 1st 2017 7:20 AM

It’s been a while since we had news of new bingo site launching but a few days ago, Goldy Bingo joined the throng. At first glance, the site looks to offer all the bling that you might expect from a site with this name and then you realise, it’s just another brand on the Cozy Games software.

Whilst Goldy Bingo ,and other sites on the same software, do boast an impressive choice of bingo games, they are all much the same as each other with little to separate one brand from another. With the loss of the no deposit required cash, is there enough about this site to make it worth registering and depositing with?

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