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Posts in the 'Opinion Editorial' Category

Fancy Bingo Gets A Fancy Makeover

Tuesday, Apr. 18th 2017 7:46 AM

Over the last few months we have seen many of the 888 / Cassava powered sites make some changes. Originally this was the introduction of the new BingoS software to all sites, and then at some, the introduction of a choice of games lobby. Fancy Bingo is the latest to have the latter (and the former because it arrived a while ago) and now players have the option to have the Classic View or Tablet View.

Each option is pretty self-explanatory with the classic being what you would be used to at Fancy Bingo if you play on your desktop or laptop. The tablet view will be more familiar to those users who like to play their bingo on the go, on either their mobile or tablet.

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Crown Bingo And Others Make A Move

Tuesday, Apr. 4th 2017 7:11 AM

Bingo is probably one of the most established brands online today but over the years it has gone through a number of changes. The latest is that is has moved away from the Virtue Fusion software and is now powered by the Bede Gaming software on the IP&S network.

Recently we saw the IP&S network close a number of sites, sites that they probably felt didn’t make the grade in their future plans. These sites included Crazy Bingo, Bingo Friends, Simply Bingo and Bingo Today. Crown Bingo did make the grade and today we take a little look at how things have changed.

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New Iceland Bingo Advert A Bit Dull

Thursday, Mar. 30th 2017 7:01 AM

When it comes to advertising any brand on television, the commercial has to catch the attention of the viewer and maintain their interest for it’s duration. A lot of online bingo adverts fall short in our opinion and the latest comes from Iceland Bingo. This brand has been around quite a while, and this is not the first time that they have advertised their wares on television, but the previous commercial was more interesting and at least had some brand / player connection.

The new advert for Iceland Bingo is full of animation but even that’s not very interesting. It consists of the logo, a penny bingo ball, a few words and then the voiceover waxing lyrical about how the site gives away of £4 million a month in prizes. It is worth noting that this is across multiple games, including slots.

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IP&S Brands Bite The Bingo Dust

Thursday, Mar. 23rd 2017 7:43 AM

IPS

IP&S
Site Closures

IP&S is probably a name that means absolutely nothing to you, and for those who are currently scratching their heads, it is a company that operates a number of bingo brands online. The most famous of those brands is probably Bingo Godz or Health Bingo but there are several currently under their hat.

Bingo Stars was their inaugural site powered by the Bede Gaming software, and some of the other names, Crown Bingo, Bingo Loopy, Bingos etc. were powered by the Virtue Fusion software. That was until a recent move to their own proprietary software that already hosted Bingo Stars. However, whilst many made the transition, some didn’t make the cut and have subsequently closed.

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Gala Bingo Back With New Advert

Tuesday, Mar. 21st 2017 7:21 AM

Gala Bingo are back on the small screen with a new advert and it’s one that instantly made is wince when we saw it. The reason for this is that having watched it all the way through, our concern was that it was ripe for an investigation from the Advertising Standards Authority under the BCAP Code 17.4.5.

This code is a rule that says gambling adverts must not “be likely to be of particular appeal to under-18s, especially by reflecting or being associated with youth culture”. The whole Gala Bingo advert looks to be set in a circus or a funfair, both of which will hold appeal for youngsters.

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Bingo Boutique Opens On 15 Network

Saturday, Mar. 18th 2017 7:17 AM

Bingo Boutique is the latest brand to open on the 15 Network powered by the Jumpman Gaming software. It’s launch comes just days after the closure of another brand on this network, All Stars Bingo. The latter passed with little impact to the world of online bingo, is this new site set to make a bigger impact?

The honest answer is no, and not because it’s not got a great design or a decent welcome offer. The answer is no because it really doesn’t bring anything new of exciting to the table. Whilst Bingo Boutique is on a network that currently has just 30+ sites, we’re becoming bored with the same old.

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Big Tease Bingo Lives Up To Its Name

Thursday, Mar. 16th 2017 7:49 AM

When it comes to naming your online bingo site, most operators have a struggle to come up with something original and relevant. All too often we see random words thrown in front of the word bingo to create a ‘brand’. This is certainly true of the latest site to launch using the BingoS software, Big Tease Bingo. Sadly it is not just the name that leaves a lot to be desired, the overall design does too.

That said, we did quite like the welcome offer extended to new players at Big Tease Bingo although it’s not quite what you would expect. We see sites launch with access to a free play room without a deposit all the time but this site goes that extra mile and offers a few free slot spins too.

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St. Pats Party Weekend At Costa Bingo

Tuesday, Mar. 14th 2017 7:23 AM

Most people know that St. Patrick’s Day is not too far off now. As a bingo player, even if your didn’t, the rush of Irish themed promotions over the last week or so will have given you a clue. The latest that we have come across is from Costa Bingo and there is a trip for two to the Emerald Isle itself to be won!

The promotion was first announced on 1st March and since that time, players have been eligible to collect tickets for the big prize bingo game that plays on Friday 17th March at 9 pm. You have until 16th March to collect your tickets but alternatively, you can pre-buy them from the lobby at a cost of £2 each. If you prefer, you can exchange 10 Diamonds for a card too.

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