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Posts in the 'Bingo On TV' Category

Gala Bingo Back With New Advert

Tuesday, Mar. 21st 2017 7:21 AM

Gala Bingo are back on the small screen with a new advert and it’s one that instantly made is wince when we saw it. The reason for this is that having watched it all the way through, our concern was that it was ripe for an investigation from the Advertising Standards Authority under the BCAP Code 17.4.5.

This code is a rule that says gambling adverts must not “be likely to be of particular appeal to under-18s, especially by reflecting or being associated with youth culture”. The whole Gala Bingo advert looks to be set in a circus or a funfair, both of which will hold appeal for youngsters.

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Gamble Aware Launch Online Campaign

Thursday, Mar. 9th 2017 7:09 AM

GambleAware

Gamble Aware
Online Campaign

When it comes to responsible gambling, we have seen many changes in the world of online bingo over the years. As time progresses we see more and more tools made available to players to ensure that they gamble responsibly and in January 2015, the Senet Group launched a TV campaign to further strengthen people’s understanding of gambling responsibly.

Earlier in the year we saw Gamble Aware launch an online campaign called BeGambleAware and in comparison with the Senet Group campaign, BeGambleAware is far more sinister and dark. Often this sort of advertising can be harder hitting and as a result, have a longer last impact on the viewer.

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Heather Graham To Front New Foxy Bingo Marketing

Thursday, Mar. 2nd 2017 7:57 AM

Foxy Bingo

Foxy Bingo And
Heather Graham

When you think of the brand Foxy Bingo you think of a cheeky fox in a purple suit who has a northern accent and likes to hang out with celebs from TOWIE right? At least that is what we have always associated the brand with, that and Jeremy Kyle. Well the news today is that this is all set to change!

Hot on the heels of the termination of affiliate contracts, Foxy Bingo have announced that they are also kicking Jeremy Kyle to the kerb as part of a new £10 million marketing campaign. But what can you expect from this new way of promoting the popular brand? The answer is simple – Heather Graham, an AMERICAN actress.

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Fiver Free From Fabulous Bingo

Thursday, Jan. 26th 2017 7:23 AM

Have you caught the new Fabulous Bingo advert on television yet? If not then read on for more details about the new marketing campaign AND your chance to grab a free fiver from Fabulous Bingo, even if you have already registered with the site!

As a bingo player, you will already know that the no deposit required bonuses offered by most sites are restricted to new players. However, this is not the case with the Fabulous Bingo offer but be quick, it’s only around until 31st January! Claiming the bonus is easy if you’re a player already – just visit the lobby and accept the 3x wagering requirements and the bonus is yours.

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bgo Underfire From The ASA

Saturday, Oct. 22nd 2016 7:07 AM

It was only a short while ago that we reported on the fact that gambling adverts may well be banned on television before the 9pm watershed [read more here]. The Advertising Standards Authority (ASA) furnished us with details of figures of complaints about gambling / betting adverts and although they were quite small, of the rulings for the week 19th October, there were FOUR that were gambling related.

bgo, Titanbet, Coral and LeoVegas all appeared in the rulings on the ASA page and three of the four complaints were upheld! There were three parts to the complaint about the bgo commercial but only one of the three was upheld.

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Daytime TV Ban Expected For UK Gambling Adverts

Tuesday, Oct. 18th 2016 4:56 AM

Gambling Adverts

Gambling Adverts

Adverts for the gambling industry look set to vanish not only from our daytime TV screens but also social media due to fears that they are influencing the young, resulting in gambling problems. Under current rules, adverts are allowed to be shown before the 9pm watershed, but recent figures from the Gambling Commission have shown the number of 18 to 24-year old’s with gambling problems has trebled over the past three years.

Figures from The Advertising Standards Authority show that last month they received a total of 3,395 complaints about 2,301 different adverts. Of these complaints, only 224 (7%) were about betting / gambling adverts. In total 3% of the adverts complained about were betting / gambling related.

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Ladbrokes Bingo – A History In Adverts

Thursday, Sep. 29th 2016 7:00 AM

We’ve seen many different online bingo brands advertise their wares on television; some good, some bad and some downright shocking. Ladbrokes Bingo have quite a colourful history of television commercials and we’ve see a whole array of different storyboards for their adverts.

At the Ladbrokes Bingo site you will find a page dedicated to the history of the commercials they have aired. We were surprised to find that the bingo has not been on the small screen for three years now. The first of the ads we could see was the one featuring Dave who liked to sniff his car parts.

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Who Sings The Wink Bingo Advert Song?

Tuesday, Sep. 6th 2016 7:54 AM

When it comes to great advertising there are a number of bingo commercials that have caught our attention over the years and you’ll probably recall one or two of them. Who can forget the dancing dog of the Wink Bingo advert or the pyjama clad woman dancing on the ceiling from the same site? For us the recent campaigns from this brand have been quite dull in comparison, so the new advert came as a very pleasant surprise – not least of all because we love the backing track used!

A little bit of research revealed the Wink Bingo advert song is called Goodness and it’s by a band called Sonny Cleveland. Better still, it’s available to download on iTunes right now at just 79p! The commercial advertises the brand new welcome offer for new players of £5 free and we think it’s going to be a hit amongst viewers and certainly likely to increase the sales of the song.

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