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Wednesday, June 13, 2007Jackpot Joy have just joined a growing number of online Bingo sites who can proudly announce 'As Seen On TV' on their site. They are about to embark on a TV advertising campaign over the coming weeks, hoping to entice a whole new strata of players to their site to play The Price Is Right Bingo, based on the popular game show that's had a bit of a revival recently.
Classically, Jackpot Joy has always been more of a skill gaming site than a pure Bingo site, but that's not stopped them offering some high visibility TV tie-ins such as GMTV and ITV Bingo and a version of the Deal or No Deal game. I can't help but pull my hair in frustration though when I see that they are only offering the 75 ball US version of Bingo.
I have spoken to people at Jackpot Joy in the past and they mentioned they were looking into offering a 90 ball version of Bingo, which lets face it, is the version played by the millions of UK Bingo players. I've spoken to many a Bingo player, many of them don't see the 75 ball version of the game as 'proper Bingo.' Just offering this alien 75 ball game to UK players could be enough to turn away many a potential player, no matter how glitzy and glamorous the advertising.
You can see the advert below, if you haven't already come across it on your TV.
Posted at 6:40 PM |
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