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Tuesday, March 13, 2007

Ladbrokes Bingo - As Seen On TV

Online Bingo is getting some major exposure on TV the last few months, and Ladbrokes Bingo are the latest to raise brand awareness with a couple of TV adverts that start running this week. What's more, it's the first time in its 120 year history that Ladbrokes have advertised directly on the television, so this not only offers them an opportunity to raise awareness of their Bingo offering, but of their brand of betting shops as well.

The strap-line for the Ladbrokes Bingo ads is "Escape to LadbrokesBingo.com" and highlights their offering as a way of taking a break from the day-to-day of domestic life. They offer one of the more restrained sign-up offers in the online Bingo market, get a free £10 when you deposit your first £10. I wonder how fellow high street bookies Will Hill will respond now they have their own offering?

Posted at 8:10 AM |

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