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Tuesday, May 23, 2006

Online Bingo Attracts A Younger Audience

Speaking at the 8th Global Interactive Gaming Summit and Expo (GIGSE), Andrew Branscombe of the Bingo software provider Parlay Entertainment discussed the new market that the online game is attracting. The market is increasingly growing in the 25 to 45 female age range with that demographic more likely to play Bingo over the internet.

Personally, I think this also ties in with the recent adverts on TV that have pitched the game to the same market. In my epxerience, many women in this bracket who don't play the game would like to give it a try.

I'm often asked by just that age group to arrange Bingo nights at my current job. Many of the women who ask have never tried the game before, but are afraid to give it a go without others in the same boat. Maybe there's a market here that the big halls are yet to tap - specialised beginner's nights or some sort of mentoring scheme for new players! Read More...

Posted at 10:10 AM |

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