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New Paddy Power Complaint Not Upheld By ASA

Posted by Nickie on: Tuesday, May. 15th 2018 7:27 AM

Often it is just one complaint that triggers an investigation into an advertisement by the Advertising Standards Authority (ASA) but for Paddy Power Games, the latest saw two! The advert in question was for Paddy Power Games and was seen on TV back in December 2017. It featured a casino security guard watching customers gamble before turning away to play on his mobile phone.

The two complainants challenged whether the ad was socially irresponsible because it implied it was acceptable to gamble in the workplace. The ASA investigated the complaints but they were not upheld. However, back in November, a similar complaint about the same advert saw it banned….

Original Complaint About Paddy Power Advert

There were two complaints about the advert when it aired in August 2017 and in this instance the complainants challenged whether the ad was socially irresponsible because it implied it was acceptable to gamble in the workplace.

The ASA investigated and ruled that it was in breach of the following two BCAP Codes.

BCAP 17.3.1

portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm

BCAP 17.4.3

condone or feature gambling in a working environment (an exception exists for licensed gambling premises)

Read the ruling for these complaints here.

Below is the unedited version (we couldn’t find the new one on Youtube).

Recent Complaint About Paddy Power Advert

The newer complaint focuses on an the edited version of the commercial. The original saw the security guard sat looking at monitors, so still effectively in work, whilst the edited version saw him playing on his mobile in a café. The venue itself appears to be the saving grace in relation to the current complaints.

The latest complaint about the advert said that the two viewers believed that it portrayed the security guard as desperate to gamble when he has his break and that it showed gambling as having priority in his life. This lead them to believe that is was socially irresponsible.

Whilst it is a slighty different complaint, the ASA investigated again but this time found it not to be in breach of the following two BCAP Codes.

BCAP 17.3.1

portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm

BCAP 17.3.4

portray gambling as indispensable or as taking priority in life; for example, over family, friends or professional or educational commitments

Read the ruling for these complaints here.

Visit: www.paddypower.com

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