When it comes to advertising any brand on television, the commercial has to catch the attention of the viewer and maintain their interest for it’s duration. A lot of online bingo adverts fall short in our opinion and the latest comes from Iceland Bingo. This brand has been around quite a while, and this is not the first time that they have advertised their wares on television, but the previous commercial was more interesting and at least had some brand / player connection.
The new advert for Iceland Bingo is full of animation but even that’s not very interesting. It consists of the logo, a penny bingo ball, a few words and then the voiceover waxing lyrical about how the site gives away of £4 million a month in prizes. It is worth noting that this is across multiple games, including slots.
The New Iceland Bingo Commercial
If you click the image below, you can view the advert for yourself
What might have been good, and we said this about the original Iceland Bingo advert, would have been to see Kerry Katona in the commercial, or at least as the voiceover. After all, she was the reason that ‘Mums went to Iceland’ for a long time. Maybe even Peter Andre would have given the commercial a bit of life.
Obviously Kerry couldn’t be involved, she’s the face of her very own brand now – Bingo With Kerry.
Hot Holidays With Iceland Bingo
There is mention in the advert of the Hot Holidays promotion that is happening at the site on Monday 17th April so it could be that this is just na interim advert whilst the big marketing campaign is being created.
The Hot Holidays promotion sees the brand giveaway £15,000 of holiday vouchers in just one hour of bingo play, a far more interesting option than the advert!
Visit: Iceland Bingo