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ASA Bans Big Bucks Bingo Email

Posted by Nickie on: Monday, Nov. 7th 2016 7:18 AM

It has been a while since we saw a ruling against an online bingo site by the Advertising Standards Authority (ASA) but last week Big Bucks Bingo felt the wrath of the independent regulator. We often see sports betting brands and casinos get a slap on the wrist from the ASA, but the bingo sites have not been on the rulings page for quite some time now.

So what exactly caused a complaint to be upheld against Big Bucks Bingo? The problem was an email that was sent in August offering a bonus code that would earn the user an extra bonus of £10 and 100 spins. There was one complaint about the email but two parts.

In the first instance the complainant felt that the email did not make clear that wagering requirements were applied and had to be met before a withdrawal could be made. It was this that the ASA found to breach two CAP codes.

Big Bucks Bingo Breach Two CAP Codes With Email

The two CAP Codes breached by the email were:

All marketing communications or other material referring to promotions must communicate all applicable significant conditions or information where the omission of such conditions or information is likely to mislead. Significant conditions or information may, depending on the circumstances, include:

How to participate
How to participate, including significant conditions and costs, and other major factors reasonably likely to influence consumers’ decision or understanding about the promotion.

Big Bucks Bingo tried to defend the email by saying that the T&C’s of the offer were shown before the coupon would have been redeemed, and if a player opted to contact customer support, the rules would have been explained. They even provided the ASA with a screenshot of the depositing screen which showed the wagering requirements of the bonus.

The ASA took all this into consideration but felt that pertinent points were not clearly stated in the main body of the email and were insufficient. The omission of the wagering requirements could result in misleading the customer.

100 Spins From Big Bucks Bingo

The complainant also took issue with the 100 spins part of the email because the offer was only 100 spins if you played a game at one payline and 1p bet. The ASA investigated thoroughly but did not uphold this part of the complaint.

You can read the full adjudication here.

We’ve had issues with the rules at the Cozy Games Management sites on various networks and with this ruling and the CMA investigation, we suspect we may start to see some changes across the board from sites using this software – and about time too!

The cash cow may well be put out to pasture in the not too distant future.

Visit: Big Bucks Bingo

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