At the beginning of this week a visit to Dream Bingo revealed that the site had recently undergone another makeover. The site only had a lick of virtual paint back in September 2014 so we were shocked to see another new look until we realised that the change was to tie in with a new commercial that is currently being shown on television. Other changes have been behind the scenes too with the appointment of a new Bingo Director at Betway, the company who own Dream Bingo.
When you visit the site now you’re no longer greeted with a sandy beach and bingo balls sun bathing, instead there’s the Dream Team and their very own Mystery Machine (you have to admit it looks like the van from Scooby Doo) waiting to welcome you in but what of the commercial from Dream Bingo?
Dream Bingo Commercial
We were disappointed with the new advertising campaign if we are honest but only because it seems to have taken ideas from other online bingo brands and incorporated them into one commercial. Not only does the Dream van seem very similar in concept to the Foxy prize bus but also the addition of a pug to the advert, done before by Vernons Bingo. Probably the biggest similarity to the advertising by another brand online is the use of a ‘well-known’ (I didn’t know who he was) rugby player in the commercial – Thom Evans, done before with Gavin Henson at Brits Bingo.
It’s not a bad advert and the promotion for the chance to win your dream is a great idea but it’s not really original is it?
If you have yet to catch the commercial on your television screen just click the link below:
By: Nickie Shute