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Table Top Entertainment Ltd Learn Nothing From ASA Ruling

Posted by Nickie on: Friday, Aug. 8th 2014 7:21 AM

On 23rd July 2014 a ruling was published on the Advertising Standards Agency (ASA) website against Table Top Entertainment Ltd t/a Jackpot Cafe. There had been two complaints about an advert that had appeared on the social networking site Facebook. Jackpot Cafe had intimated in the ad that a UK man had won £18,000 with a £20 free bonus. It turned out that whilst he had won that much money at the site, he had also deposited and the period in which he won was from April 2013 to December of the same year.

Needless to say, the advert was banned and Table Top Entertainment Ltd told that is must not appear again in its current form (read original ruling from ASA here).

Imagine our surprise today when we logged in and found another ‘Breaking News’ story about this company (albeit about one of their other sites, Bingo Liner) about a chap who has supposedly won £132,994.97! There are a few questions that need to be raised here. Firstly, why do Facebook not check the validity of the claims made in such an advert? Are they not as responsible as Table Top Entertainment Ltd for actually publishing the advert?

Secondly, if a company is issued a ‘ruling’ by the ASA and then they blatantly continue advertising in the same manner, what is the actual consequence of such an action? On checking the website we can’t see any details of real deterrents to ensure that this type of blatant floating of advertising rules is dealt with in a more severe manner following an upheld ruling. The worse that it would appear that could happen is that Table Top Entertainment Ltd is then listed as a non-compliant online advertiser. Not really a deterrent to stop such blatantly misleading advertising!

Here’s the advert from Bingo Liner for those of you who are lucky enough not to have it appear in your Facebook Newsfeed.

Bingo Liner Facebook Ad

It will be interesting to see how the ASA deal with the complaints that come in for the Bingo Liner advert and if there are any further consequences for the company.

Bingo Liner Bonus Rules And Wagering Requirements

It is worth noting that as with all brands online today Bingo Liner have strict rules regarding free money and bonuses.

The £20 bonus can only be used on some of the slot games available at the site AND you are restricted to 20 spins per game. Additionally, when you make a deposit with the site any money in your bonus account that remains can only be used to play bingo with.

Wagering requirements are:

For bingo – 3x the sum of all deposits since the date of the last deposit that earned a bonus and all of the bingo and cash bonuses awarded since the last deposit that earned a bonus (3x deposit + bonus).

For slots – 10x the sum of all deposits since the date of the last deposit that earned a bonus and all of the bingo and cash bonuses awarded since the last deposit that earned a bonus (10x deposit + bonus).

The minimum withdrawal amount at Bingo Liner is £10.

Visit: www.bingoliner.co.uk

By: Nickie Shute

3 Comments »

3 Comments on “Table Top Entertainment Ltd Learn Nothing From ASA Ruling”

David Says:

Hmmm, false advertising indeed, I instantly recognised the photo as it’s pretty famous in web-master circles. It’s nothing to do with Bingo Liner, it’s Jeremy “ShoeMoney” Schoemaker’s famous adsense cheque photo, which can be seen here: http://www.shoemoney.com/2007/11/04/the-adsense-check-for-13299497. So not only is the photo fake, but the amount won funnily enough matches up with the amount on the cheque. I wonder if they weren’t as skilled enough to doctor the amount as they were the fake Bingo Liner where it should say Google.

I also wonder if this is actually down to Bingo Liner themselves, or is in fact the work of an affiliate? This sort of advertising is pretty common, and often more to do with inventive affiliates than the brand themselves.

Nickie Says:

Interesting David. I certainly hadn’t considered that it may be an affiliate rather than the actual company. However, when I re-read the ruling from the ASA about the Jackpot Cafe advert in the Response given Table Top Entertainment Ltd (TTE) did not mention a third party advertiser.

Wrong to presume I know but as this advert has taken on a similar vein, I thought they were responsible. Whilst it may be that they are not, do TTE not have some responsibility as to how their brands are marketed?

David Says:

Definitely they should – over the years I’ve seen some shocking tactics employed by affiliates. I think the above ad is pretty low considering how many levels of deceit there are in it.

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