In April of this year one of our team, Kath, covered a story about advertising on Facebook by Jackpot Cafe. In the article she questions how responsible the advert actually is and suggests that it breaches Advertising Standards Agency (ASA) guidelines. She was so incensed by the ad itself that she even took the time to comment (you can read the article, and her comments here).
It would appear that Kath was not the only person incensed by the Jackpot Cafe Ad on Facebook; two complaints were received by the ASA and the result? Table Top Entertainment who own Jackpot Cafe have had their wrists well and truly slapped by the ASA and the advert must no longer be shown in its current format.
We often see a number of brands resorting to underhand tactics when it comes to trying to attract a player’s attention but this really was beyond the pale. What was even more astounding was that when Kath dared to question the advert directly with Customer Support for the brand, she was duly banned from the Facebook page.
The two ASA complainants questioned whether the claims in the advert could be substantiated and whether or not they were misleading. The claims were:
- That a UK man won £18,000 from the no deposit required bonus of £20 from Jackpot Cafe
- That £100’s are won every minute at the site.
In response to the claim Jackpot Cafe provided evidence that one player had in fact won £18,278.23 between April and December 2013. However the ASA felt this was misleading because the ad was worded in such a way that users would believe the win was a lump sum. Additionally, the player has made deposits into his account and therefore winnings were not derived from the free money as the advert suggested.
In relation to the ‘£100’s won every minute’ the ASA again felt that this was misleading.
You can read the full adjudication here.
By: Nickie Shute