Players at Mecca Bingo couldn’t fail to notice the site’s links with the X Factor, as the brand has been the official partner since 2011. The brand has exclusive rights to the X Factor Bingo game, and runs several themed promotions and specials based around the show, and now Syco has announced that ties with the bingo site will continue into the next couple of years.
Many Virtue Fusion brands boast special themed games alongside the standard variants, for instance, Deal or No Deal Bingo is popular right across the network, but it’s only at Mecca Bingo you can play the X Factor Bingo game as it isn’t available on other VF brands, and this really does give the site the edge on exclusivity.
The show is on our television sets right now as contestants battle through to see who will get the recording contract, and who will be crowned X Factor champion, and we’ll be seeing a lot of tied in promotions and specials from Mecca Bingo.
Mecca has been given extended advertising rights to the show into 2014, and that means we’re likely to see even more tie-ins between Mecca and the X Factor, both online, in the Mecca Mag that goes out to land bingo players who play at the branded halls.
It’s great news for those who are fans of the show, and even if you’re not, providing you don’t mind the branding, you will probably still be able to join in on most of the themed promotions at the site.
Mecca Bingo is one of the strongest bingo brands on the market, and combined with the force of one of the most popular shows on television, they are likely to be a formidable combination.
By: Kath Cross