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Paddy Power Bingo Revert To Previous Welcome Bonus

Posted by Nickie on: Monday, Apr. 2nd 2012 7:15 AM

When it comes to the world of online bingo in many ways it can be compared to supermarket shopping; brands compete with each other for your business and often this is done via their welcome bonus. Often you will find a brand changing their welcome bonus to see if it attracts new player through their virtual doors and this is certainly true of Paddy Power Bingo! It was just over two weeks ago that the brand changed their bonus but it’s obviously not been effective as today they revert back to their previous offer.

From our point of view this is a complete pain in the backside; two weeks ago we amended all our pages for Paddy Power Bingo and today, we changed them all back again! For the player though, what are the benefits?

As a welcome bonus the change only affects the new player, those of you already registered with Paddy Power Bingo will not benefit in any way. What we constantly ask ourselves though is why don’t brands like Paddy Power Bingo invest a bit of money into forming a player focus group or something along those lines? Rather than constantly faffing with their bonuses, irritating the hell out of affiliates and generally making themselves look like they don’t have a clue about what bingo players want, spend some cash, ask players!

This isn’t the first brand to change their welcome bonus but it’s the first bingo brand that I know of to change it back again within such short space of time!

Here’s the schedule of what the changes were:

Beginning of March 2012

  • Players who deposited and played through £5 at Paddy Power Bingo were awarded a £20 bingo bonus which equates to a 400% cash match bonus.

Mid-March 2012

  • Players who registered a chat name at Paddy Power Bingo and deposited between £5 and £50 within 48 hours of creating their username received a 100% cash match bonus.

April 2nd, 2012

  • Players who deposited and played through £5 at Paddy Power Bingo were awarded a £20 bingo bonus which equates to a 400% cash match bonus.

Visit: www.paddypowerbingo.com

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